It was surprising to find the ANSWER, and it was NOT what I was expecting!
WEBCOPY WRITING does!
It was fortunately that day when my mom wanted to go to salon, and I knew the treatments would roughly take up to 2 hours.
So, instead of going back home and returning to pick her up, I decided to go to a nearby library, that was just 2 minutes away from the salon.
The lobby was spacious, and the reading area was full of readers with their laptops, papers and books in front of them.
I motivated myself to walk in the books isle and look for something to add in my internet marketing background, something that is related to marketing.
And my eye caught this unique looking title in the marketing section, called “Webcopy That Sells”!
This book was different from all the Sales Copy books that I have read, those books may have great pitching techniques but then, there is great difference between Salescopy or copywriting and a “Webcopy”.
Even the copywriting book that I purchased last month did not deliver much value, because it had in it high level of grammar and idioms, which actually confused me. But “Webcopy That Sells” by Maria Veloso, is different.
One little skill that I immediately applied after reading just a few pages in the beginning of the book, Webcopy that Sells, was to grab readers attention by writing attractive headlines.
I assume you are a marketer, so I have to ask you this, have you tried to tell the prospects about the value your product will deliver?
Or have you asked your prospects the difference it will make in your business or life once the value this product deliver!
I never had the understanding of the difference the headlines make if written for the prospective of readers.
This little skill is one of the simplest things thought in webcopy skills, but this is where the magic happened!
This is where things started to change; when applied in your webcopy writing, it is what makes the sales!
So, it is the copywriting skills that brings most the money in!
My ability to write webcopy were built from this one book that I happen to read by chance, although it was written for some time, but it has what most copywriting books does not.
From the first day itself, I was able to change my writing 360 degrees, with confidence, that its going to sell!
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