The reason why I optimize my websites and update it on regular basis is to rank high in the search engines. My first website that I created in 1999 still shows in search, the only best reason behind that is the seo. Ever since I have started using internet back in 90s, seo already existed during that time.
I highly recommend reading the article in the below link related to SEO and know how you can optimize your website to show in the top search engines results.
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