Our email marketing campaign may have been a success or probably a total failure, it doesn’t matter because we can learn from our failures.
Regardless whether you’ve created a list of emails for potential clients, a list for recurrent clients or even emails for those nonresponders, the email follow-up is an essential part of the process.
Email follow up is a strategy to keep in contact with that person who is no longer responding to your e-mails.
This is incredibly advantageous for you because it let you know what the person’s cause was in order to stop responding to you.
It may be because that person is on vacation, probably too busy or even sick, that’s important information that’ll make the client feel more engaged with you.
If the case is no any of those explained above, then the problem might be you.
An email follow up will let you know if the nonresponders are not responding back to you because they are not interested in your product or service, and that make you save time by moving up to the next potential client.
Most entrepreneurs ignore the odds of re-hooking up the potential clients.
Most of them just delete the contacts off their list if they didn’t receive a respond from them in the following next couple of emails.
Unfortunately, they do not know the potential of their greatest asset, their list, is.
This is why most of the entrepreneurs are losing many of those clients who are interested in re-engaging the relationship.
It’s truth, many of those non-responders can be your clients by simply receiving an email follow up to see how things are going in their lives.
Don’t pitch all the time! Be friendly and valuable! When your email pops in their inbox, they should know its a goodie envelope full of valuables.
That is the reason why I use the Auto Response program called GetResponse to keep engaged in with my clients. There is one big fat reason why every online entrepreneur must use auto response, it is to immediately show the attention we should be showing to our clients! What does it show?
1- That we are up to date with our tools
2- We care about out clients
3- We can engage with our clients at alternative intervals
4- We are providing them “Value” (this is the most important part of follow-up)
And then, how long should we send the auto responses? Maximum of 10 emails, these could be at alternative days or straight 10 days!
A emotional psychologist said “10 days of follow up emails must convert your prospect to a client”.
He explained that if 10 days email follow up did not convert the prospect to a client, then there is either flaw in the content you have been sending to the client or the prospect is not fit for the opportunity. He warned “stop sending them anymore follow up emails”.
Maybe a newsletter once in a while, but with highly valuable content.